The cannabis industry in California is often flooded with the same marketing that it is hard to distinguish between stores. We partnered with a local Los Angeles cannabis dispensary to cut through the clutter with clever and bold billboards that take you to a new trippy high with a hidden second read message within a black and white design (and space)! These billboards are sure to stop you in your tracks as they stick out from the rest of the West Coast’s out of home marketing.