2022 was a huge year for the Sony team at the Los Angeles lot as it was the first year in person screenings took place post-pandemic. We were tasked with helping Sony come back bigger than ever and we delivered with a non-traditional rainbow graphic system that brought the entire lot and event to life! Seeing the system plastered across building wraps, happy hour / daily events, pilot cards, motion, etc. (the list goes on) really encapsulated the heart of this year’s theme.